Aldena Training 0 / 7
Daily Program Β· 7 weeks

Client Skills &
Business Foundations

A daily, video-led program. Every day you watch, do a real task, and reflect β€” and each week ends with a capstone you actually deliver. By the end you can confidently reach out to local businesses and talk to them.

πŸŽ₯
WatchThe day's anchor video (tick it when done).
πŸ› οΈ
DoA real task that builds toward the week's capstone.
✍️
ReflectOne line: what I learned + will apply.
🏁
CapstoneDeliver it β€” that's what completes the week.
~3 hours a day: roughly 45 min watch Β· ~2 hr do Β· 10 min reflect. The book each week is an optional deep-dive β€” videos and tasks are the core.
1
Work in order.

Week 1 β†’ Week 7. Use the sidebar for weeks, the tabs for days, or the Next button. (← β†’ arrow keys work too.)

2
Watch, then do.

Tick each video when watched, do the task, tick it, then write your reflection. Don't skip the doing β€” that's where it sticks.

3
Deliver the capstone.

A week only counts as complete when its β˜… Capstone is done. That's what your team reviews.

About the videos: all links are real starting points, but a supplement to doing β€” not a lecture. If one feels weak or too salesy, skip it and find a better one (or ask the team).
Toolkit

Cheat sheet, scripts, tracker & glossary

A Professional online conduct

The one rule: personal and business are separate worlds. Never mix them.

βœ“ Always

  • βœ“Use the business email & accounts for anything business-related.
  • βœ“Post things a customer would find useful or trustworthy.
  • βœ“Reply to comments/messages promptly & politely.
  • βœ“Check spelling & tone before posting β€” re-read once.
  • βœ“Clear logo, proper bio, consistent name everywhere.

βœ• Never

  • βœ•Never run a business account on a personal email.
  • βœ•Never like/follow/comment on personal content from it.
  • βœ•Never post personal opinions, drama, or private life.
  • βœ•Never argue publicly β€” move it to private messages.
  • βœ•Never post in a rush. If unsure, ask the team.
Gut-check: "Would I be happy for a potential client to see the business doing this?" If not β€” don't.

B Scripts & templates

Model wording to adapt β€” never paste word-for-word.

Spec-build opener
Hi [name] β€” I'm [you] from Aldena. We built a quick demo website for [business] because we noticed you didn't have one yet. No catch β€” here's the link: [url]. If you like it we can make it yours; if not, no worries. Want me to send it over?
Outreach email
Subject: A quick demo site for [Business] Hi [name], I'm [you] from Aldena β€” we build simple websites for local businesses. I put together a short demo for [Business]: [url]. If it's useful, plans start at Β£40/month, everything included. Happy to tweak anything β€” either way, have a great week! β€” [you], Aldena
Objection β†’ response
"Too busy" β†’ "That's the point β€” we did the work already. Two minutes to look." "Already have a website" β†’ "Nice! Mind if I take a quick look? Easy wins I'll point out free." "How much?" β†’ "Plans start at Β£40/month, everything included. Want to see what's in it?"
Friendly follow-up (after ~3 days)
Hi [name], just floating this back up πŸ™‚ here's that demo for [business]: [url]. No rush at all β€” happy to answer anything whenever suits.

C Prospect tracker

Copy these columns into a Google Sheet β€” one row per business.

BusinessWhat they doTownWebsite now?Found viaWhy they'd benefitContacted?Next step
Joe's BarbersBarber shopBostonFacebook onlyGoogle MapsNo online bookingNot yetBuild preview

D Mini business glossary

Lead
A possible customer who's shown interest. Not a sale β€” a "maybe."
Prospect
A business we'd like to win, identified but not yet contacted.
Outreach
Reaching out first β€” we contact them, not the other way round.
Conversion
When a "maybe" becomes a paying customer.
Pipeline
All the prospects you're working on, at different stages.
Objection
A reason a prospect hesitates. Normal β€” you handle it, you don't fight it.
Follow-up
Politely checking back after no reply. Most sales happen here.
MRR
Monthly recurring revenue β€” money in every month, like a subscription.
Value proposition
The one-line reason a customer should pick us over doing nothing.