Client Skills &
Business Foundations
A daily, video-led program. Every day you watch, do a real task, and reflect — and each week ends with a capstone you actually deliver. By the end you can confidently reach out to local businesses and talk to them.
🎥
WatchThe day's anchor video (tick it when done).🛠️
DoA real task that builds toward the week's capstone.✍️
ReflectOne line: what I learned + will apply.🏁
CapstoneDeliver it — that's what completes the week.~3 hours a day: roughly 45 min watch · ~2 hr do · 10 min reflect. The book each week is an optional deep-dive — videos and tasks are the core.
1
Work in order.
Week 1 → Week 7. Use the sidebar for weeks, the tabs for days, or the Next button. (← → arrow keys work too.)
2
Watch, then do.
Tick each video when watched, do the task, tick it, then write your reflection. Don't skip the doing — that's where it sticks.
3
Deliver the capstone.
A week only counts as complete when its ★ Capstone is done. That's what your team reviews.
About the videos: all links are real starting points, but a supplement to doing — not a lecture. If one feels weak or too salesy, skip it and find a better one (or ask the team).
Cheat sheet, scripts, tracker & glossary
A Professional online conduct
The one rule: personal and business are separate worlds. Never mix them.
✓ Always
- ✓Use the business email & accounts for anything business-related.
- ✓Post things a customer would find useful or trustworthy.
- ✓Reply to comments/messages promptly & politely.
- ✓Check spelling & tone before posting — re-read once.
- ✓Clear logo, proper bio, consistent name everywhere.
✕ Never
- ✕Never run a business account on a personal email.
- ✕Never like/follow/comment on personal content from it.
- ✕Never post personal opinions, drama, or private life.
- ✕Never argue publicly — move it to private messages.
- ✕Never post in a rush. If unsure, ask the team.
Gut-check: "Would I be happy for a potential client to see the business doing this?" If not — don't.
B Scripts & templates
Model wording to adapt — never paste word-for-word.
Spec-build opener
Hi [name] — I'm [you] from Aldena. We built a quick demo website for [business] because we noticed you didn't have one yet. No catch — here's the link: [url]. If you like it we can make it yours; if not, no worries. Want me to send it over?
Outreach email
Subject: A quick demo site for [Business]
Hi [name], I'm [you] from Aldena — we build simple websites for local businesses. I put together a short demo for [Business]: [url]. If it's useful, plans start at £40/month, everything included. Happy to tweak anything — either way, have a great week!
— [you], Aldena
Objection → response
"Too busy" → "That's the point — we did the work already. Two minutes to look."
"Already have a website" → "Nice! Mind if I take a quick look? Easy wins I'll point out free."
"How much?" → "Plans start at £40/month, everything included. Want to see what's in it?"
Friendly follow-up (after ~3 days)
Hi [name], just floating this back up 🙂 here's that demo for [business]: [url]. No rush at all — happy to answer anything whenever suits.
C Prospect tracker
Copy these columns into a Google Sheet — one row per business.
| Business | What they do | Town | Website now? | Found via | Why they'd benefit | Contacted? | Next step |
|---|---|---|---|---|---|---|---|
| Joe's Barbers | Barber shop | Boston | Facebook only | Google Maps | No online booking | Not yet | Build preview |
D Mini business glossary
- Lead
- A possible customer who's shown interest. Not a sale — a "maybe."
- Prospect
- A business we'd like to win, identified but not yet contacted.
- Outreach
- Reaching out first — we contact them, not the other way round.
- Conversion
- When a "maybe" becomes a paying customer.
- Pipeline
- All the prospects you're working on, at different stages.
- Objection
- A reason a prospect hesitates. Normal — you handle it, you don't fight it.
- Follow-up
- Politely checking back after no reply. Most sales happen here.
- MRR
- Monthly recurring revenue — money in every month, like a subscription.
- Value proposition
- The one-line reason a customer should pick us over doing nothing.